Are Editorials Still in Style?
Editorials are making a comeback in the world of digital content. But why is this form of expression regaining attention in today’s communication landscape?
Hello,
Once limited to traditional newspapers, editorials are quietly making a strategic return in the digital world.
Through opinion pieces, commentary, and business vision, they now appear in professional blogs, newsletters, and even on social media. In a sea of standardized content, the editorial offers a personal, credible, and sometimes bold voice for those who want to stand out differently.
In this article, we revisit the modern editorial in three parts:
What is an editorial in 2025?
Why publish an editorial today?
The new formats of digital editorials
Enjoy the read,
Jeff
Introducing W+M Editorials
At Web + Marketing, we believe in the editorial voice. That’s why we’ve launched a new category: “Edito.” These articles present the viewpoint of the magazine’s editor, share insights on industry trends, and open up meaningful dialogue with our readers. Explore them all! They’ve been there since the very first edition of Le Mensuel.
MusicScore: While writing this article, the editor was listening to Goldfrapp’s album We Are Glitter. Here’s one to read to: Ooh La La!
3 Key Points About Editorials and Opinion Writing in 2025
1. What is an editorial in 2025?
An editorial is a clearly stated opinion piece, usually written by the editorial team, leadership, or founder of a media outlet or content project. It reflects a personal perspective, a commitment, or a strategic position. Unlike analytical articles, it doesn’t aim for neutrality but embraces a strong editorial line aligned with values or positioning.
In 2025, editorials are no longer confined to printed newspaper columns. They take shape online: in blogs, newsletters, podcasts, and short-form videos. The format varies, but the essence remains the same: to deliver a human, intentional, and often bold perspective on a given topic.
2. Why publish an editorial today?
Because it’s becoming a powerful strategic tool in a world dominated by short, impersonal, and algorithm-driven formats. An editorial allows you to:
Humanize your brand or project with a recognizable voice.
Share your vision on a key topic, breaking news, or decision.
Build loyalty among readers who connect with honest positioning.
Introduce a magazine, special issue, or monthly theme with thoughtful framing.
It’s also a chance to step away from a purely commercial tone and return to a narrative voice that builds trust.
3. The New Formats of the Digital Editorial
The format may have changed, but not the purpose. Editorials now take many forms:
Editorial blog posts: Like this new section at Web + Marketing, which shares a broader perspective on marketing news or strategic choices.
Editorialized newsletters: Where content begins with a personal note or reflection.
Reels or opinion clips: Short videos that extend the editorial voice — especially on LinkedIn or TikTok.
Opinion podcasts: Compact audio takes on a hot topic or industry issue.
All of these formats have a common goal: to re-center human perspective, thought, and tone in digital communication.
W+M Blog = Launch of the New Editorials Category
This new section gathers editorials from Le Mensuel to explore personal angles, shared visions, or standpoints on subjects that matter in the professional world of Web + Marketing.
It’s an invitation to think differently about marketing — beyond metrics and trends.
The section brings together the most direct reflections, deeply rooted in our editorial direction, and also serves as a bridge between our articles and the monthly magazine.
How to Write a Good Editorial
Final addition to this article — here are some key editorial principles at W+M:
A clear point of view: Straight to the point. The editorial must be fully owned. Even in visual form, W+M promos are stylish and original — reflecting that entrepreneurial life isn’t perfect. Sometimes, taking care of the team and the mission comes before oneself.
A simple structure: Ideally three parts — angle, development, and opening. Opinion pieces should be clear and easy to understand, no matter who’s reading.
An authentic tone: Natural and well-written. Spelling must be perfect. A typo — especially in the title — undermines credibility and drives readers away.
Strategic grounding: Linked to a season, a current event, or long-term vision. A successful editorial sets a tone and leaves readers wanting more.
In short, a good editorial establishes voice, tone, and personality. And in a world of robots, that makes all the difference.
Conclusion
Far from obsolete, the editorial is reclaiming its role as a space for freedom and truth in digital communication.
With a strong voice, clear writing, and consistent editorial strategy, editorials fit naturally into any ambitious content plan. Whether to introduce a magazine, launch a feature, or comment on marketing trends, this format remains a powerful tool to connect, express, and inspire.
That’s the spirit behind this new editorial section.
Thank you for reading.
Jeff Maheux
Explore the W+M Editorial Collection
Websites - creation, management and design
I edit the content of existing sites via CMS in addition to creating sites with WordPress and Squarespace. I have been producing website content as a webmaster since 1998.
I help companies get their first website up and I improve the performance of existing sites.
Yes, I’m Mr. Analytics and my reaction time to new digital marketing is daily, which allows my clients to have optional and trend-cutting tools.
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