Business Plans: Build Without a Plan, With a Vision - June 2025 Editorial
Can a business plan come after the launch? An honest take for creators and solopreneurs building as they go — with heart and direction.
This editorial is part of the June 2025 edition of The Monthly Ticket.
Building Without a Plan… but With a Vision
Let me share a little secret: the official business plan for Services W+M was completed almost a year after the company was launched. And yet, every month, I was moving forward.
Like many creative entrepreneurs, I built my project the way one might assemble a work in progress: one publication at a time, one client at a time, one article, one campaign, one idea…
And even though nothing was clearly defined at the start, there was already a direction, a desire to make digital marketing tools and creative services more accessible to small businesses, artists, and emerging professionals.
Should I have structured it all into a formal document from the beginning? Maybe. But I wasn’t sure I wanted to.
While a business plan is often presented as the first step in launching a business, it’s actually quite possible, and sometimes even recommended, especially for solopreneurs still refining their offer, to build it during the first year, once your services are more clearly shaped and a base level of work or income is in place.
Even just to review your operations and ensure your original vision still holds true, putting together a business plan within that first year can be extremely valuable, and especially when it comes to finding partners or securing sponsorships.
This June edition to the rescue
Because in 2025, a good business plan is no longer just an Excel sheet or a PDF meant to impress a bank. It’s a strategic, living, and evolving tool, one that serves your vision. It can take the form of a simple canvas, a Notion doc, a website pitch, a media kit... or even a magazine.
In this issue, you’ll find:
Four inspiring business plan models to help structure your project — or revisit what already exists
A guide to help you start prospecting — even with no network or budget
An overview of the key business documents to master in 2025
Practical tools to improve your Meta Ads and SEO strategies
Maybe as you read these pages, you’ll realize you already have a plan. Even if it’s still being written.
Wishing you an insightful month ahead,
Jeff
This editorial is part of the June 2025 edition of The Monthly Ticket.
Jeff
My name is Jeff. I edit content for existing websites using CMSs, in addition to creating sites with WordPress and Squarespace. I've been producing website content as a webmaster since 1998.
I help businesses get their first website and improve the performance of existing sites.
Yes, I'm Mr. Analytics, and I respond quickly to new developments in digital marketing every day, providing my clients with optional tools and cutting-edge trends.
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