Discover how to structure a service-based white paper to maximize your impact with potential clients.

UTM parameters and tracking links explained clearly. Learn when to use them, when to avoid them, and how to measure your marketing efforts properly in 2026.

Learn a four-step method to plan, write, and promote content that’s timely, relevant, and effective in 2026.

Artificial intelligence is quietly becoming part of our everyday habits — often without us noticing. From marketing tools to lunch breaks, it slips into our simplest gestures. Maybe the real revolution isn’t its power, but the fact that it’s becoming routine.

Editorial of the Month. The success of a digital project doesn’t rely only on the technology chosen, but on the team using it.

E-invoicing is becoming the new standard for Canadian businesses. Learn how to anticipate the transition, automate your processes, and strengthen digital trust.

E-invoicing isn’t just compliance — it’s smarter management. Discover how PEPPOL and digital billing transform Canadian business efficiency.

Learn how to effectively integrate video into your business communication strategy.

Discover Poor King, a pop-folk song by Jeff Maheux. A JM Music 2025 revival with W+M! Catchy, witty and full of acoustic energy.

PEPPOL and e-invoicing in Canada: learn how to prepare your business for upcoming digital invoicing standards and structure your invoices according to international (UBL/XML) formats.

How do you choose the right music for your promotional videos? Here are three practical tips, real-world examples, and a quick comparison between trending and original soundtracks.

Creating content is only the beginning. The October 2025 editorial explores why smart distribution and promotion make all the difference.

The new edition of the Magazine is online! Scheduling and publishing our web content is just as crucial as the way we promote it. W+M tips and advice help guide the way.

Learn the mistakes to avoid and the best practices for repurposing your content (articles, PDFs, product sheets, splash pages) without damaging your search engine ranking.

Learn how to sell safely on Facebook Marketplace: attract real buyers, avoid scams and ghost clients, and build credibility as a trusted seller. Practical guide by W+M.

Tips on crafting visuals for digital music sales: 3000x3000 px cover art, social media formats, and a consistent graphic identity.

Discover how to structure your social media presence effectively to build a strong brand and engage your audience.

A beginner-friendly guide to Google Search Console: site verification, indexing, performance reports, Core Web Vitals, and more.

Read the reports and articles from the Web + Marketing magazine. This is the Top 5 of the Summer 2025 content. Subscribe for free and share the experience.

Switching your company’s email address is not just a formality. From your website to social media, here’s how to ensure a smooth transition.