Artificial intelligence is quietly becoming part of our everyday habits — often without us noticing. From marketing tools to lunch breaks, it slips into our simplest gestures. Maybe the real revolution isn’t its power, but the fact that it’s becoming routine.

Learn the mistakes to avoid and the best practices for repurposing your content (articles, PDFs, product sheets, splash pages) without damaging your search engine ranking.

Learn how to sell safely on Facebook Marketplace: attract real buyers, avoid scams and ghost clients, and build credibility as a trusted seller. Practical guide by W+M.

A beginner-friendly guide to Google Search Console: site verification, indexing, performance reports, Core Web Vitals, and more.

Switching your company’s email address is not just a formality. From your website to social media, here’s how to ensure a smooth transition.

Beginning 2026 without reviewing our privacy and cookie policies would be a mistake. Let’s do a digital check-up to strengthen credibility, compliance, and customer trust.

Facebook Events remain a strong marketing tool. Our guide explains how to use them effectively with Quebec statistics, practical advice, and recommended use cases.

Publishing is not enough in 2025. Discover how to give our content more reach with the right balance of organic and paid strategies.

Discover how structured marketing becomes a true growth engine. Learn strategies, explore four growth pillars, and use our practical 5-step checklist.

Instagram has shifted from static images to video-first formats. But should you still invest in images? Discover our 2025 comparison guide with tips, stats, and examples.

Discover what your bounce rate really means and how to fix it to boost engagement and performance.

Editorials are making a comeback. Why is this timeless form of digital expression regaining attention today?

Learn how to write an effective and engaging newsletter. Structure, tone, CTAs, common pitfalls, and Canadian anti-spam law (CASL)

Learn how to create a professional email address and a signature that builds trust and strengthens your brand's credibility.

Explore which digital marketing trends are thriving mid-year and which are fading. W+M's Q2 analysis highlights what to focus on for the rest of 2025.

Five lessons for self-taught entrepreneurs. A practical perspective on how to prospect with intention, even as a startup.

Learn how to prospect without a budget: simple methods, structure, and real human connection — no tools, no gimmicks, just impact.

Explore the 2025 guide to business plans: classic, lightweight, visual and digital formats, with real-world examples and practical tools for launching your project.

Learn how to choose the right hosting, migrate a domain, configure your CMS and begin structuring your website.

Before launching a website, know what to plan: hosting, programming, CMS, visual content, SEO, and long-term maintenance. Download Chapter 1 of the W+M white paper for free.