A strategic and human approach to social media in 2025: plan, create, and grow with authenticity and organization.

Logo, tone, domain name, colors, signature to build a strong, consistent digital identity that helps your project stand out online.

Email and corporate domain are investments in how your customers, partners, and prospects will perceive you.

Can a business plan come after the launch? An honest take for creators and solopreneurs building as they go — with heart and direction.

In this May editorial, Jeff Maheux explains how #ItSAMarketingThing embodies a modern, human-centered content marketing strategy.

Self-employed? Learn how to reduce task overload and increase your productivity in this actionable editorial by Jeff Maheux.

In this March editorial, Jeff Maheux highlights the importance of a solid content marketing strategy on social media to build strong digital visibility.

In February, Jeff Maheux explains what makes a strong About page and why it matters for companies and entrepreneurs.

This January, Jeff Maheux reflects on how different generations use technology, between paper habits and digital realities.

How to create engaging entertainment content for your audience, while keeping promotions separate and planning with consistency.

How planning 2025 content ahead helped shape W+M’s editorial vision. Writing workflows, 80s cassettes, and the return of #itSAMarketingThing.

What happens when Google unexpectedly boosts your site? A true story about organic SEO, local strategy, and lessons from a quiet relaunch.

How digital marketers prepare for fall and holidays — and why self-care matters year-round. Featuring workspace tips and the W+M 2025 Media Kit.

Discover the origins of JM Musique — from late-night songwriting to launching a full audio production house in Québec. Editorial by Jeff Maheux.

What posture, stretching, and ergonomic changes taught me about work, wellness, and freelancing. A personal journey from Jeff Maheux.

How to build a complete promo budget, digital and physical. From startup lessons to paid search ads (SEA), this editorial walks you through it.

W+M explores the profession of website editors, CMS platforms, and the real-world experience of a working webmaster.

Learn how to structure your sales path with powerful presentation tools: media kits, sales docs, and the W+M newsletter system. Editorial by Jeff Maheux.

Learn how to write display and blog site policies that protect your business. Includes newsletter sign-up tips and Québec-specific examples.

Launching a business on social media? Discover insights from a full year of experimentation with new accounts and content strategies.