Relationship - Monthly Ticket - April 2024

Hello,

I was eager to tackle this Monthly on professional relationships and corporate representation documentation, which help and support our most valuable assets: our clients, as well as the search for prospects and potential collaborators.

Corporate presentation documents such as the media kit, sales document, and partnership document, as well as the implementation of an email subscription system, are important tools for building quality, loyal professional relationships.

The orange edition sheds light on everything!

Happy reading, Marketers!

Summary

• Editorial: W+M Sales Path.

• Reports of the Month : The Sale and Corporate Documentation Serie:

  • Step 1: The Inventory Presentation - Media Kit

    Step 2: The Sale Document - product and service

    Step 3: The Partnership and long-term relationship Document.

• #itSAMarketingThing Column 4: Listen to Your Customer Service.

• The Webmaster Office News 4: The Implementation of an Email Subscription System .

• Conclusion, sources and credits.

MusicScore: In the tradition of the Monthly e-mag of 2024’s fruity music list, I suggest you listen to R.E.M. and the classic Orange Crush!

Access to the W+M playlists via the YouTube channel.

W+M Sales Path 

While a corporate website and social media help with the recognition of our company’s brand, products and services, and various aspects, the fact remains it is necessary to take the lead and undertake prospect research. 

For most of us, not everyone knows who we are. You have to prepare and take a process that I call dissecting your sales path to create effective documentation to get yourself known and sell your products and services. 

In this April orange issue, I present a series of three articles on business presentation documentation for prospect research.

Elsewhere, the #itSAMarketingThing column focuses on the importance of listening to customers and the webmaster’s post, Office News, introduces the subscription system for the marketing blog articles, the very first W+M mailing list!

Everything is free so that you can receive articles by email! 

Have a great month!

Jeff Maheux, Writer.

The Sales Documents Serie

Three reports about the documentation for business sales department and entrepreneur to guide your prospects research:

• Step 1: The Inventory Presentation - Media Kit

• Step 2: The Sale Document - product and service

• Step 3: The Partnership and long-term relationship Document

How to Create a Professional Media Kit and Attract Partners?

A professional media kit boosts credibility and attracts partners. Learn the key elements and best tools to create one effortlessly.

Whether you are an entrepreneur, content creator, consultant, or business owner, a well-designed media kit is an essential tool for presenting your business professionally. It allows you to summarize your added value, achievements, and collaboration offers in a single, clear, and structured document.

A well-structured media kit can make all the difference when it comes to capturing the attention of partners, advertisers, or potential clients. It serves as a digital business card and can be used to secure business opportunities more effectively.

In this article, we will cover:

• Why a media kit is essential and who should have one,

• The key elements of an effective media kit,

• Concrete examples of successful media kit usage,

• Recommended tools to create one easily,

• And finally, I will present my own media kit, showcasing my design and communication services.

Ready to enhance your professional image? Let’s dive in!

A general document, catalog, or media kit, presenting the company and a range of products and services, as well as monthly partnership offers.

A well-designed media kit can make the difference between a successful collaboration and a missed opportunity. It's not just about presenting your services, but also about demonstrating your value in a clear and engaging way.

Creating an Effective Sales Document: A Comprehensive Guide

Learn why a well-structured sales document is essential and how to create your own with our practical tips and real-life examples.

A well-structured sales document is also a powerful tool for convincing your prospects and partners. Whether you are an entrepreneur, salesperson, or content creator, a clear and effective presentation of your products or services can make the difference between a closed deal and a missed opportunity.

In this article, we will cover:

• Why a sales document is essential and how it can boost your commercial performance,

• The key elements of an effective sales document,

• Concrete case studies illustrating the impact of a good sales document,

• How to create and structure your first sales document,

• Recommended tools to create one easily,

• Free downloadable resources to help you get started.

Ready to optimize your sales documents? Let’s get started!

I hope this post helps you understand and create your product and service presentation document for sales. It's important to be proud of the documentation we create for our business. It's an important communication tool that we should have in our pocket at all times via mobile.

I invite you to create a QR code and save this image in your phone's image gallery. Use this code in your print and outdoor advertising.

I conclude by inviting you to visit the next article in these reports on after-sales and partnership presentations, to conclude your sales process with a tool that encourages your new customers to stay with you in the medium and long term.

How to Structure an Effective Partnership Document?

Learn how to create a structured partnership document to secure successful collaborations. Key clauses, financial terms, and contract essentials explained.

Did you know that 70% of companies that have established strategic partnerships have seen significant revenue growth within the first year?

A well-defined partnership can be a powerful lever for business growth and visibility. However, for it to be beneficial to both parties, it must be framed by a clear and structured document. Here are the essential steps to creating an effective partnership document.

This report will help us in the process of establishing a constructive business partnership, like:

• Establish a strong foundation for your collaborations
  Learn how a well-crafted partnership document can clarify each party's roles, responsibilities, and expectations, ensuring a harmonious and effective cooperation.

• Prevent potential conflicts
  Discover how formalizing your partnership terms can help avoid misunderstandings and disputes by providing a clear reference in case of disagreements.

• Optimize your business growth
  Understand how a strategic partnership, supported by proper documentation, can expand your reach, enhance your credibility, and boost your revenue.

This concludes the series of carefully crafted articles designed to guide the design of prospecting and partnership materials, while also aiming to significantly improve our sales pipeline.

Share it all and we'll catch up on the web + marketing news article blog.

Interested in advertising placement in an article in this magazine or the blog?

Visit the W+M Sales Services section, where you'll find sales and partnership materials, the media kit, as well as visitor information, reach, and specifications.

The chronicle of different and low-cost marketing for startups, businesses and entrepreneurs. It’s a marketing story is told every month in the Monthly Ticket Magazine.

The Web Customer Service

Column #itSAMarketingThing 4: Listen to Your Customer Service.

The importance of knowing customers, walking on the floor and chatting with colleagues who have direct contact with customers and visitors, studying complaint emails and finding immediate solutions, especially when there are losses, keeping an eye on the comments of the sales department and listening to other departments in their routine to adjust the content of the website and meet the requested needs, avoid possible repetitive complaints and announce your actions and improvements, when possible, to your customers. Here is a small list of everything we can learn from our customers, both active and passive. 

We can also consider social media communications in this category of communications that can bring us much more than a harmless comment reading.

Customer service empathy 

Be empathetic and supportive when reading and responding to a communication from a client or customer, especially if the topic relates to something we’ve had some issues with, will always pay off. I have already asked a customer if I could contact him so he can explain what he was doing on his phone to get an error message, for example, not being able to repeat the problem on my phone to fix the situation definitively; and to my surprise, this customer appreciated it and is still a customer of the company. I saw this message as an opportunity for improvement, rather than not checking my system and replying with the pre-written apology message and to start over on a laptop; More than 60% of customers using their mobile to order in the company’s purchasing process.

Watching Is Learning

Thanks to my father, I learned even before I started working as a kid, every person in a company is important, has a place and a reason for being in a position in a business. It’s a principle I’ve always respected. Since my job in a company is often to solve problematic situations on digital tools, I have always had the opportunity to make changes and improvements aimed at freeing up and optimizing administrative processes. Listen to my colleagues, customers, people in queues and after-sales or post-event comments, as customers leave the room or the company, to get to know a different perspective of the product or service and thus, always work by improving the service.

Always Look for Opportunities

Budget: $0. Yes, we often already have all the information that allows us to improve our sales and after-sale process. All you must do is take the time to put yourself in the shoes of a visitor to understand their point of view and find a solution! I find dozens of them a day just by taking a walk outside, looking at the large windows of the surrounding businesses showing beautiful posters without any QR code, or even a web address, in front of a parking lot with 300 spaces. 

Tip: Everyone in a business should be able to chat on the floor with customers, listen to feedback and discussions from the retail community, and take concrete action. Customers in 2024 shouldn’t have to fight to get a response, go through multiple forms, or sign up for a presale to view our products, view our service information, or get basic general information. Everything should be accessible with one click via mobile. Let’s display QR Codes, identify our web promos and mention everywhere the link to subscribe to our information distribution lists, which will make our life easier at the end of the line as an entrepreneur. In short, we need to help ourselves help customers and make their lives easy virtually! Everyone has a mobile in their hands! There are so many ways to display our products and services now.  

Tools: Tools and apps are diverse, easy to access, and often free to help us promote, display, and inform the public about our products and services.  

We’ll talk again in the next column. 

Read all the Marketing tickets here

Visit Here

The Business Website Editing Column

Office News. The chronicle of the daily digital activities on virtual sales tools published in the Monthly Tickets Magazine.

The Implementation of an Email Subscription System 

Webmaster Column - Office News - No 4

The arrival of Spring brought a lot of administrative and technological changes for W+M Services. A new www.web-plus-marketing.com domain, moving the material to a new website hosted on the Squarespace platform, and redistributing the content on social media. And yes, since March 13, 2024, you no longer read the articles of this blog from the jeffmaheux.com domain, since it is my personal site.

The content of the W+M Services Agency now has its own website, with the aim of putting an online email subscription system. Here is the webmaster column of the month: the integration of the subscription form to a mailing list.   

Note: the column on the site transfer will be posted online in May. Sign up to receive it by email. 

Integration of Subscription to a Mailing List   

I’ve been finding it difficult over the past few years with business pages and accounts to reach followers on social media. We don’t always want to set budgets for each post to reach the followers of our accounts, often reserving budgets to find new members and prospects via ads.   

Although I personally find receiving too many emails and spam of all kinds, I made the decision to integrate a free mailing subscription to allow W+M visitors receiving future blog posts by email, rather than following the social media to keep up to date with new posts.

Responsibilities for data collection  

In a business project, the first perception of customer data, whether it’s a database of prospects we start using an application or putting a contact form online on a web page or integrating an automatic email-subscription form for a mailing list, there are certain responsibilities and legal information to disclose.   

If you are in the process of the implementation of your first visitor data collection system, in terms of privacy, liability disclosure guidelines and other legal details, I just wrote this article to help you: Web Policies - Part 2 - Mailing and Form.   

The Choice of the Sending System 

I researched several options and read a lot of comments and reviews about several distribution systems. The most popular is MailChimp, which offers the free option to start a mailing list of fewer than 500 subscribers. No matter which system you choose, they all seem good and have their pros and cons, the choice will be in terms of prices and options. 

For W+M, since there is a database for French-speaking readers and a second for English-speaking readers, I decided instead to use the integrated subscription system of the website’s hosting platform, for an additional cost of the package of about fifteen dollars per month. 

I suggest, before choosing the sending platform, we consider the type and number of communications to be sent, and the time it takes to program and schedule these communications. For example, for W+M, which sends articles by email in two languages, there is the option to automatically send from my website platform each article at the time of publication and share it on social. This $15 investment is saved in labour; rather than using MailChimp’s free system, for example, which requires me to do programming. However, the company produces a publication every 10 days. It’s not an e-commerce or newspaper of multiple daily publications asking for an html page, or an email summary, to be scheduled every day. Imagine receiving an email every time an item is programmed in a web store, we’re all going to go crazy. Sending automated scheduling is not recommended in these cases.

A Subscription System is an investment  

The decision to use an email delivery app, programmable or automated, is unique to each business.    

Although subscribing option requires responsibilities that may seem complicated without explanation, the whole thing is quite simple and will be profitable. It is important to have a contact link with a regular customer base via the email subscription. The goal is a bit like social media management, to establish and keep the habit of producing good content.   

Programming the Registration Form 

When programming the signup form, subscription confirmation messages, and email templates, it’s important to think about branding. Let’s take the time to put our logos, colours and visuals in our communications, so that we will be recognizable. Visual memory is important in branding.   

In terms of programming the subscription form on the website, after a search, it seems, and I agree, the ideal location for a sign-up form to a mailing list is in the footer of the website. This means the programming block is visible on every page of the website.    

A subscription web page   

I do, however, like to create a dedicated subscription page on the sites I manage and then use the link from that page in ads and social media to encourage subscription.    

I also like to add a tab in the top section of the website. The subscription option can therefore be found at the top and bottom of every page of the website. (Scrolling through your image now, you will see at the top of the page the E-MAG button that leads to the subscription page; at the bottom of the page, the signup boxes for the subscription of each blog.) 

Other Spotlight for your subscription announcement 

I’m making a list of places where it’s good to put a subscription promo:   

• As a pop-up message on your website.   

• In a pinned banner and in the information section of your social media.   

• Every email signature of your employees.   

• QR code on your print and visual campaign materials (poster, counter poster, physical or virtual ads, and employee t-shirts).   

• Every administrative message, purchase confirmation, automatic email response, and even answering machine.   

• Add a checkbox in question to your contact forms and contracts: Would you like to add your email to the mailing list?  

In Conclusion…  

Regardless of the distribution system you choose and the way you use your mailing database, I wish you the best of luck in your communications distribution starts.   

For the experts, feel free to comment on the article to guide us. For my part, I am continuing the integration of the W+M subscription and the promotional campaign should start around mid-April, the time to complete the W+M logo. Do you like the new raspberry colour of the top bar of the website? It’s my favourite colour!  

Find the webmaster pen in the Office picture!

Demo Talk Music Art - Track by Track

Here is report 2 of the presentation of the #demoTalkMusicArt (DTMA) project, the musical project which will be produced by JM Musique, W+M partner. This report presents the songs! All design by W+M! Finally, discover DTMA’s means of financing.

Read the music reports

To Come in May 2024

Theme of the month: Websites management and CMS.

The Monthly Ticket features the professional services of webmaster and website management via CMS. 

So, talking about gardening, who started planting the seeds? As you may notice, there are a lot of plants in the office now.

On the visual side, W+M Services is finally working on a first official logo. Yes, I must admit the logo is usually created long before the website. 

Have a great month! 

Thank you,

Jeff

Cr Images: W+M Services.

Monthly Ticket and Editorial Theme: Under The Clouds by JM Musique

Production: W+M Services.